Head coach Kevin Young is going to the Sweet 16 in his first season, bringing BYU back to the second weekend for the first ...

Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...

JJ Watt says he's boycotting Tater Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...

At stake when No. 17 BYU faces No. 13 Wisconsin in Denver on Saturday is a berth in the Big Dance's Sweet 16 in Newark, New ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

The music has stopped and so is the dancing for the No. 3 seed Wisconsin Badgers, as the Big Ten program suffered a painful ...

The BYU Cougars led the entire game Saturday but still had to make one, final defensive stop against Wisconsin 's irrepressible guard, John Tonje, to seal a 91-89 victory over the Badgers and the ...

As BYU’s men’s basketball team prepared to face Wisconsin in the second round of the NCAA Tournament, fans on X are already ...

Memes of Saunders shooting a Tater Tot rather than a basketball were made ... when Saunders opens up the NCAA Tournament this week. BYU’s hopes hinge on Saunders — its best player — with ...

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.

After ESPN revealed last week that BYU Cougars basketball star Richie Saunders ... is the founder of Ore-Ida and the inventor of the Tater Tot. Ore-Ida has officially signed the "Tater Tot Heir ...

The Cougars are still dancing. On Saturday night, BYU survived a late comeback attempt from Wisconsin to hold on for a 91-89 win. With the win, BYU will advance ...