The packaged-food giant’s CEO doesn’t think it needs to play into “a race to the bottom on pricing,” and should instead emphasize the flavor and health benefits of its snack lineup.

Cheerios maker General Mills Inc. cut its guidance for fiscal 2025 sales in a sign of slowing consumer spending across the US.

General Mills has turned more pessimistic about its outlook for the rest of the fiscal year as the US food major reported a drop in third-quarter sales and volumes. A “slowdown” in snacking in the US was one factor cited today (19 March) as General Mills forecast a decline in organic sales over the course of the full financial year,