The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.

▼近几日，运动头部品牌的耐克和阿迪达斯相继发布了近期记忆中最引人注目的两则广告。在27年没有在超级碗期间投放广告后，耐克在今年推出了其“So ...

Nike's new brand anthem "So Win" has taken centre stage during Super Bowl LIX, marking the brand's return to the event after 27 years. The 60-second ad, developed by Wieden+Kennedy Portland and ...

It aligns Nike with the movement and rise of women's sports. The "So Win" campaign includes Jordan Chiles, Caitlin Clark, Sabrina Ionescu, A'ja Wilson, Sophia Wilson, and Sha'Carri Richardson.

like Nike's "So Win" Super Bowl ad, matter so much. What's the ultimate goal of Women's Sports Now? I think it's really to spread the stories around these incredible women and the things that ...

The launch first came with running tee's that say: "You can't win, so win" and Nike's classic "Just Do It" but surrounded by outstanding female athletes. Launches have also come from Caitlin Clark ...