That’s why Nike unveiled the new brand anthem, “So Win,” during a Super Bowl LIX commercial. On its website, the brand makes its stance clear: “There’s nothing wrong with wanting to be ...

Nike released multiple new shirts as a part of its "So Win" collection including this Sha'Carri Richardson gold medal running t-shirt.

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network star to discuss why.

It aligns Nike with the movement and rise of women's sports. The "So Win" campaign includes Jordan Chiles, Caitlin Clark, Sabrina Ionescu, A'ja Wilson, Sophia Wilson, and Sha'Carri Richardson.

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

The launch first came with running tee's that say: "You can't win, so win" and Nike's classic "Just Do It" but surrounded by outstanding female athletes. Launches have also come from Caitlin Clark ...