I have seen the future of movie-going, and it is water-spewing, butt-rattling theater seats. That's what an $8 ticket surcharge gets you when you book reserved seating in a 4DX-enhanced movie theater.

Following its adoption of 4DX, Regal Cinemas saw its ticket sales jump to the top 25 in the nation. This was an important achievement for the theater, which used to rank outside the top 100 in ...