• Continuously innovate: Think of fragrance brand Le Labo and its personalized perfumes (often hand-blended and prepared in ...

Great design is about more than just looking good; it’s about creating experiences that resonate with users and keep them ...

For start-ups operating on tight budgets, A/B testing may not always be the best approach. Instead of implementing a new ...

Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.

Split testing without duplicate campaigns. Unlike traditional A/B testing that requires running parallel campaigns, this new feature splits traffic within a single Performance Max campaign ...

Single test for SARS-CoV-2, influenza A/B, and RSV—detect and differentiate between disease states with similar clinical symptoms and get the information needed to help monitor the spread of these ...