And about 41% of ASMR users with chronic pain said ASMR helps with pain reduction for up to three hours after using ASMR media. So, what are those hours-long ASMR compilations on your feed?

Reynolds’ weekly column exploring songs and scenes at the intersection of music and digital culture, separating shitpost genius from shitpassé lameness. This week, Kieran tests their tingle tolerance, ...

racking up millions of views and big earnings for creators. Due to its relatively recent emergence, there hasn't been a lot of dedicated scientific research into it. The term ASMR stands for ...