The NFL has struck a non-exclusive licensing agreement with Under Armour that will bring the sportswear brand’s logo back to ...

Liverpool have announced a blockbuster new kit deal that will see their shirts and training wear manufactured by adidas after leaving Nike and fans have already had a sneak peak of their new gear ...

Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for new sources of growth ...

Liverpool have already announced their new kit deal with Adidas from 2025/26, but another collaboration with Nike is due to ...

Liverpool have announced a new kit deal with Adidas which will see the German sportswear giants produce the Reds' kits from the 2025/26 season - but what will the shirts look like?