A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...

While some ads are useful, most are unwanted and annoy us when browsing websites and using apps on our devices, especially on Android smartphones. Ad Blockers have been the go-to for countless ...

However, while big retailers are increasingly making their mobile apps the focus of national television campaigns, it does not take a large ad budget to effectively market a retail app.

Google Opinion Rewards may soon offer more surveys for users who enable personalized ads. A new setting discovered in the ...

Research shows that the apps collecting the most data about you are also among the most widely used. Let’s look at the top 20 ...

Apple is reportedly considering showing ads to iPhone users in its apps. The company may soon show ads in apps like Maps, Podcasts and Books. Apple may also increase the ads it shows in the App Store.

It reportedly works by not even attempting to break Apple's ATT, but instead by watching how ads are served to apps. Ads are sold through what's called Real-Time Bidding (RTB), which sees bidding ...

s reminder ads. Today, we’re rolling out the ability to mute the reminder ads in apps and on websites that partner with us to show ads. We plan to expand this tool to control ads on YouTube ...

This change opened up a strong opportunity for APP, as the increase in ad supply and the need for affordable alternatives to social media ads have created high demand. APP delivers in-game ads ...