The golden age of advertising is gone. An advertising agency can’t continue to exist with just a tiny list of services. The general public is tired of looking at ads in the same format.

The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive. Business Insider's annual list of the "Most ...

After a gargantuan merger last year, the ad industry has started 2025 with more signals of consolidation. For this week’s ...

Here's how and why this phenomenon is unfolding. With traditional marketing, advertising agencies and PR agencies had clear and delineated roles. Ad agencies conceived, created, and produced ads ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By ...

The list of 47 people includes just six women ... Last year, the IPA said that by 2020, it wants 40% of senior positions at UK ad agencies to be held by women and 15% of all people in leadership ...