The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and AI to remain competitive. Business Insider's annual list of the "Most ...

The golden age of advertising is gone. An advertising agency can’t continue to exist with just a tiny list of services. The general public is tired of looking at ads in the same format.

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 min 21 sec ago By Tim Nudd - 27 min ago By Brandon Doerrer - 1 hour 24 min ago By Parker Herren - 1 hour 39 min ago By Erika ...

At the heart of every transformation lies employee experience—the most potent, frequently untapped lever for building brands.

After a gargantuan merger last year, the ad industry has started 2025 with more signals of consolidation. For this week’s ...

The business concept is very straightforward. Start by designing a website that features information about various advertising mediums including rates, contact information and any special ...

A one-person ad agency is a lot more fun than the giant conglomerate size. You get to wear all the hats from copywriter to graphic designer to media buyer. (If your skills don't run to writing or ...

The list of 47 people includes just six women ... Last year, the IPA said that by 2020, it wants 40% of senior positions at UK ad agencies to be held by women and 15% of all people in leadership ...