Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

If you subscribe to Amazon Prime or Prime Video and are looking to expand your streaming horizons, Amazon has a deal for you.

Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

The FTC also alleges that Amazon is charging its sellers exorbitant fees, in many cases close to 50 percent of their revenue: ...

Prime Video to focus on live sports to reach profitability by 2025. This strategic move aligns with CEO Andy Jassy's vision.

Amazon CEO Andy Jassy aims to make Prime Video profitable by the end of 2025, and this shift is part of the strategy to achieve that goal, according to the report, citing two sources familiar with the ...

More subscribers equal more revenue, which leads to more content investments, which lead to more engagement, which leads to ...

Starting today, businesses outside of North America can utilize Pacvue's full suite of campaign management tools to optimize their Amazon DSP, the leading commerce acceleration platform that integrate ...