Few symbols are as important to a brand's identity ... This image lasted until 2000, but it's strange that Amazon's logo didn't depict its main product at the time, books. That stands in contrast ...

Amazon has been fined a record $39M after a bitter trademark dispute with clothing brand Beverly Hills Polo Club (BHPC). The online retail giant was sued by Lifestyle Equities, owner of the Beverly ...

The logo they used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon's original logo lacks the subtlety of its current "A to Z" design. Instead ...