Amazon next week will celebrate its 20th anniversary of its Amazon Prime membership. And now, Amazon Prime offers 300 million ...

Amazon has announced it is to introduce adverts to its Prime Video streaming service from 5 February 2024. Users of the streaming service in the UK and Germany will see “limited” adverts unless they ...

We always said that paid loyalty is the best type of loyalty, and as one of the leaders in the subscription ecommerce industry, Amazon?s Prime program has offered plenty of evidence to back up that ...

Amazon Prime has launched two new adverts as part of its global brand platform, “It’s On Prime,” aimed to position the service as a membership that brings users closer to what they care about. The ...

The continuing success of Prime Day has led to speculation that it may make strategic marketing sense for Amazon to expand its sales event calendar. “I think the answer is yes, eventually.

So, Prime Video’s current sprint to the front of the pack is nothing short of a marketing marathon, fueled by the Amazon juggernaut's perks like speedy deliveries and exclusive deals.

Amazon began offering Try Before You Buy as a beta program under the name Amazon Prime Wardrobe in 2017. It debuted with 1 million items across name brands like Levi’s and Adidas. Amazon ...

Amazon Prime Day is officially here ... an assistant professor of marketing at Washington State University. “And kind of play into that fear of missing out.” Chase said it’s a strategy ...

This as-told-to essay is based on a conversation with Gracey Ryback, who quit her sales job to do influencer marketing for Amazon, including for Prime Day, the company's biggest annual sales event ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

JetBlue is partnering with Amazon to bring the ecommerce giant's Prime Instant Video service to airplanes this year, enabling fliers who are Prime members to access tens of thousands of television ...