While its ad segment’s rate of growth cooled in Q4 compared to the year-ago period, Amazon has successfully won over more non ...

Amazon next week will celebrate its 20th anniversary of its Amazon Prime membership. And now, Amazon Prime offers 300 million ...

Amazon Prime Video is shaking up the user experience game with artificial intelligence. Find out how this tech is changing ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

So, Prime Video’s current sprint to the front of the pack is nothing short of a marketing marathon, fueled by the Amazon juggernaut's perks like speedy deliveries and exclusive deals.

For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade ...

We always said that paid loyalty is the best type of loyalty, and as one of the leaders in the subscription ecommerce industry, Amazon?s Prime program has offered plenty of evidence to back up that ...

Amazon has announced it is to introduce adverts to its Prime Video streaming service from 5 February 2024. Users of the streaming service in the UK and Germany will see “limited” adverts unless they ...

The continuing success of Prime Day has led to speculation that it may make strategic marketing sense for Amazon to expand its sales event calendar. “I think the answer is yes, eventually.

Amazon began offering Try Before You Buy as a beta program under the name Amazon Prime Wardrobe in 2017. It debuted with 1 million items across name brands like Levi’s and Adidas. Amazon ...