Apple is reportedly planning to feature ads ... while retaining the original name in other countries. The decision has led to mixed reactions, with many questioning its necessity.

This is not the first time that ads have been pondered for the Apple Maps app. Previous talks were held in 2022, after a report revealed that engineering work was "already underway to launch ...

Apple may be considering introducing ads to its Maps app, according to a report by Apple analyst Mark Gurman of Bloomberg News. According to Gurman, the tech giant is revisiting an idea initially ...

Apple's new ads are failing. Here are the 10 most effective ads of Q2 2013, according to Ace Metrix, a company that measures audience responses to commercials. The No.1 spot was by AT&T ...

Apple will appeal the antitrust ruling, but a judge pointed out it already allows competing app stores on iPads and iPhones in a few other countries. Apple will appeal the antitrust ruling ...