Apple remained the most valuable brand, growing its valuation by 11% to $574.5 billion in 2024. Except for 2023, when it ...

Musician George Clinton's ad took off, helping to define Apple as a brand for individuals. Apple continued to bring in stars from the entertainment world into its ads. The company took advantage ...

Apple’s latest holiday advertisement ... striking an emotional chord while highlighting the brand’s latest innovation. Titled “Heartstrings,” the nearly two-minute ad introduces the ...

a time when many brands had concerns about hate speech on the platform. […] Apple, which pulled all of its ad dollars from X in late 2023, in recent weeks has had discussions about testing out ...

Launched in 2018, Apple’s Behind the Mac campaign has brought us a series of ads showing inspiring people using its computers. A film released to mark International Women’s Day back in March featured ...

Apple's new 'pro-family' holiday ad has left viewers stunned with its emotional, pro-family message. The commercial pulls on the heartstrings to promote the hearing aid function of the new AirPods.

but two new sets of spots – with starkly varied tones – has generated a varied reaction from the public Apple has released two sets of ads in recent weeks that both continue the tech brand’s ...

Musk welcomes the decision as X recovers from advertiser losses due to content moderation concerns and controversy.