According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands: Apple: brand value of USD574.5 billion, up 11% from 2024 Microsoft: USD461.1 ...

According to a new Brand Finance study, Apple Inc. (NASDAQ: AAPL) is the world’s most valuable brand with a value of $574 billion. The analytics company’s Global 500 is published every year.

Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion). According ...

For years, Mark Gurman has been writing about a brand new paid service Apple has been working on. He’s called it a ‘wellness and coaching’ service. This past weekend Gurman referred to it as ...