Brand Finance, a global brand valuation consultancy, has found that Apple is once again the world’s most valuable brand. Source: © ACLU ALCU Apple is once again ...

For the second year in a row, Apple has claimed the top spot as the world's most valuable brand, according to the Brand Finance Global 500 report. The tech giant's brand value surged 11% over the ...

Coca-Cola, Apple ... the brand has to command a premium price, or secure earnings for the company. "As global competition increases and many competitive advantages, like technology, become more ...

Growing from its 2001 launch with a pair of stores in Tysons Corner, Virginia, and Glendale, California, Apple now has more than 500 retail locations all around the world. In its stores ...

Related stories Consumers really care about using products and brands to express who they are to themselves and the world around them. Apple reinforces the design allure of the iPhone by ...

Susan Kare's Chicago, a quintessential typeface for the Apple brand, is the system typeface ... which operate around the world, legibility in English is no longer the only functional concern.