Have you calculated the cost of opportunities missed or seized? Consider the high-stakes the Apple founder faced when he was ...

Steve Wozniak helped co-found Apple, but he stepped away 40 years ago today. Yet he has continued to have a huge influence in ...

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

Apple has gotten the production of its devices down to a science, and while it’s hard to argue that it hasn’t been wildly ...

Another good reason for the success of the iPhone as of late is Apple’s strategy to market more aggressively to the lower-end consumer. With this in mind, the Cupertino company launched the ...

And the experiment is a huge success. So about six months later ... helped with the early aughts turnaround of the company. The turnaround of Apple is one of the greatest stories in the history ...

Google parent Alphabet, Amazon, Meta, and Microsoft have all deepened their AI commitments for the fiscal year 2025.

Apple CEO Tim Cook delivers remarks at the start of the Apple Worldwide Developers Conference (WWDC) on June 10, 2024 in Cupertino, California. © 2024 Fortune Media ...

Apple’s board of directors has recommended ... “a reactive add-on or was it intrinsically important to the company’s success?” “(DEI) will continue to be met with curiosity or resentment ...

Also, with big players betting against Apple, the company seems to be having a hard time convincing developers that this new platform can be a success. Netflix, Spotify, and YouTube said they won ...