Spike Jonze directed a commercial for Apple’s AirPods 4 with Active Noise Cancellation starring Pedro Pascal, and you have to ...

According to Bloomberg, details of a leaked internal meeting at Apple include Siri senior director Robby Walker calling the ...

It's a callback to an ad for the first MacBook Air, which was announced in 2008. Steve Jobs, cofounder of Apple, famously pulled the laptop out of an envelope to ... The M4 MacBook Pro, which was ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

newsletter. Apple already shows ads in the Apple News and Stocks app, and Gurman says “Apple is giving this notion more thought.” The company said it’s exploring potential monetization ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. Apple isn’t holding a spring event this year, but that doesn’t mean the company is ...

SEE ALSO: The new iPad ad essentially flips AI-weary creatives the bird "Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over ...

As part of the deal, Apple offers an incentive with purchases of qualifying Apple products. Apple’s ‘Back to School’ deal runs in various locations around the world during the summer months.

Narrator: Apple has been holding this style of presentation for over 20 years. But it isn't just showing new products; it's telling a story. Over the years, the presentation has gotten flashier ...