Amazon (NASDAQ:AMZN) is ramping up ad spending on Elon Musk's social media platform X, and the decision to do so involved CEO ...

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...

Apple says your Siri data is never sold or used for marketing purposes The statement comes as the company settles a $95 million privacy lawsuit Apple settled to move on from the lawsuit and avoid ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

In an interview, Apple CEO Tim Cook said AI features, called Apple Intelligence, are driving sales of the company's new ...

Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets ...

Although “1984” became a cultural phenomenon and a watershed moment for product launches, Apple’s Board of Directors was against it from the start. Here’s how the legendary ad almost didn ...

Bloomberg News first reported on Tuesday that Apple, SpaceX and T-Mobile had been secretively working to add support for the ...