As services become a bigger part of Apple’s business, the company continues to deliver higher profit margins for investors.

Apple is facing allegations of false advertising on two different fronts as customers of the iPhone 4S and the new iPad complain that the products do not work as promised. A second class-action ...

The problem here is apparent: laypeople aren’t exactly sure what the iPhone XR is and Apple has done an uncharacteristically horrible job of advertising the device to the public. Also ...

Advertising Age announced earlier today that it has named Apple “Marketer of the Decade”, a prestigious award to a company that “influences business models across all media and creates exceptionally ...

SAN FRANCISCO (AP) — Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, ...

A Siri lawsuit settlement over privacy issues has dredged up old rumors about iPhone ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’ A Siri lawsuit ...

I did some tests, and I’ve discovered other search results advertising built-in iOS system apps and features with banners ... or that Siri is a utility they don’t have on their iPhone or iPad. With ...

It could have easily done so. Instead, while advertising the benefits of its AirPods Pro Gen 1, Apple was silent as to the defect. We filed this nationwide class action after extensive factual and ...

A warning to would be iPhone and iPod Touch application developers was posted on Apple’s developer site yesterday: “If your app uses location-based information primarily to enable mobile ...

He uses a hearing aid volume slider on the iPhone to raise the volume of the assisted hearing. I don't know if it's because I'm a dad or that Apple's advertising firm is just that good ...