Amazon (NASDAQ:AMZN) is ramping up ad spending on Elon Musk's social media platform X, and the decision to do so involved CEO ...

A Siri lawsuit settlement over privacy issues has dredged up old rumors about iPhone ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’ A Siri lawsuit ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in t ...

As services become a bigger part of Apple’s business, the company continues to deliver higher profit margins for investors.

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

From Apple’s perspective, this ad is a kind of mission statement disguised ... (Goldman is Apple’s financial partner powering the iPhone maker’s still relatively new credit card product).

In an interview, Apple CEO Tim Cook said AI features, called Apple Intelligence, are driving sales of the company's new ...

The iPhone keeps with Apple's minimalistic ... in which are you an insider and which are you an outsider," Joseph Nunes, a marketing professor at the USC Marshall School of Business, said.

He uses a hearing aid volume slider on the iPhone to raise the volume of the assisted hearing. I don't know if it's because I'm a dad or that Apple's advertising firm is just that good ...