So I asked Ariel and it turns out the numerical progression is based on engines: the Atom 1 was the K-series car, the Atom 2 the Honda-powered one, and now there’s this, the 3, with, er ...

Say hello to the latest evolution of Ariel Motor's barely there bolide, the Atom 3.5R. It swipes the Sadev six-speed sequential gearbox from its bygone V8 brother, giving the 3.5R the ability to ...

Ariel Motor Company is releasing the third iteration of its mind-blowing track-tool, the Atom 3. And even though it may be hard to discern the changes, with a vehicle this minimalist, they're ...

Ariel has announced the latest car to join its hardcore driver-focused line-up, the Atom 3.5R. Like the standard Atom 3.5, the R is powered by a supercharged version of the Honda Civic Type-R 2.0 ...

The car beat out icons including the Pagani Huayra and Lamborghini Sesto Elemento. The Ariel Atom has long been one of the nuttiest, most track-focused cars on the planet, and 18 months ago ...