Adding it to your cart. And clicking the buy button. With B2C sales, the consumer often goes through most of the marketing funnel alone. In fact, they might not interact with a salesperson until ...

Overall, the role of emotions in both B2C and B2B marketing is the same It all boils down to the idea that in both ... In the B2B world, however, for top-of-funnel content we might create an emotional ...

The companion report on business-to-business (B2B) content marketing was published in late October. B2C content marketers say 43% of the content they create is for audiences in the top of the funnel ...

Matt is a highly experienced marketer with over 20 years of experience in B2C and B2B marketing. He has worked with major brands such as Nike, Adidas, and Google across the APAC region, overseeing the ...

Ad Intelligencer's data-driven, full-funnel methodology, and global expertise position it as one of the leading paid ads agencies. Through personalized, results-oriented solutions, it drives ...