The Bic EZ Reach lighter is my tried-and-true pot accessory — fondue pot that is," Martha Stewart said a statement shared with The Drum. It's like a smoke sesh that never ends, noted The Drum ...

In 2024, the U.S. lighter market declined 5% in value. In light of this, BIC was able to outpace the market with solid performance coming from value-added products, such as our EZ Reach lighter.

However, added-value products like the EZ Reach lighter contributed to market outperformance ... businesses and how these will recover. BIC demonstrated resilience in 2024, achieving key Horizon ...