The Bic EZ Reach lighter is my tried-and-true pot accessory — fondue pot that is," Martha Stewart said a statement shared with The Drum. It's like a smoke sesh that never ends, noted The Drum ...
However, added-value products like the EZ Reach lighter contributed to market outperformance ... businesses and how these will recover. BIC demonstrated resilience in 2024, achieving key Horizon ...
In 2024, the U.S. lighter market declined 5% in value. In light of this, BIC was able to outpace the market with solid performance coming from value-added products, such as our EZ Reach lighter.