A bad subject line can land your important ... because the reader will have to open the email or reply to figure out what you want. If it's a job application, she suggests including your name ...

Email is still one of the most effective channels to engage, convert, and retain potential customers, but it's getting harder to stand out in people's inboxes. By 2025, the number of emails sent ...

Which emojis—the small icons used to convey emotions, things, and ideas—are marketers employing most in email subject lines? To find out, MailChimp examined 214,000 campaigns with emojis in the ...