Michelle Yan: Bose is known for its high-end speakers ... One big feature I wish they had was a volume control. And I wish the case charged the sunglasses. A huge missed opportunity here.

Dolan, Robert J. "Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre." Harvard Business School Case 518-036, November 2017. (Revised April 2019.) ...

I’m like that with Bose Frames: as much as I’d like some trendy sunglasses with built-in Bluetooth audio that doesn't block out sound from around you, all they’d do is soundtrack me walking ...