JAKARTA -- Jessica Ismiarso, a homemaker in the East Java town of Malang, says it has been two years since she switched from Indonesian beauty products to a makeup line by Chinese-owned Skintific.

At a beauty exhibition here, Dewanti Ariestyanti Wardhana, a 26-year-old Jakarta citizen, stood by the booth of Skintific Cosmetics, a Chinese beauty brand that is scenting in Indonesia.

Sensitive skin segment sees rising consumer interest. Indonesia is emerging as a major player in the global beauty industry, driven by a youthful population and increasing demand for innovation, ...