Every business must have a positive online image to continue to grow. A negative online image can ruin a brand’s efforts and ...

Managing a brand’s reputation is growing more complicated ... driven strategies in recent years to build trust and long-term loyalty among consumers, shifting socioeconomic and political ...

Socially conscious businesses balance profit and impact and a thoughtful approach to CSR can solidify a brand's reputation ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors! The rankings were ...

A brand's reputation can be drastically affected by where its ads ... including protecting them from the unethical use of their data and other scams, brands can foster loyalty and garner a better ...

Written by Carter Razink, Co-founder at Spree. For decades, loyalty programs have been built around a straightforward premise ...

Results of a survey commissioned by Engage People, a loyalty network that enables program members to pay with points directly ...

Amid economic pressures and tariff uncertainty, consumers are reassessing their shopping choices and showing less loyalty to brands, according to the EY Future Consumer Index released Wednesday.

The modern consumer interacts with dozens of brands ... intriguing possibilities for loyalty evolution. Blockchain-based solutions can enable decentralized reputation systems that track engagement ...