Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective ...

By leveraging design, interactivity, and sustainability, brands can transform packaging into a compelling narrative device that fosters loyalty and differentiation.

Each element of packaging must be carefully employed to deliver the right message, appeal to a brand's target audience, and provide an engaging and memorable unboxing experience. Here are six ways to ...

Here We Flo co-founder shares how bold, unexpected packaging can flip the script, sparking shelf engagement and building ...

Berry will showcase products that combine innovative technology with endless branding possibilities, providing beauty brands ...

March, consumers and trade will see the brand’s new identity roll out across retail signages, parlour fronts and digital ...

Branding done early is an investment. Branding done late is damage control.

Walmart shared data from calendar year 2023 in its post. Walmart also said that 82% of its global private-brand plastic packaging is designed for recycling. Walmart largely attributed increases in ...