Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective ...

And there are few better ways to do so than by crafting a unique and visually appealing packaging design. Each element of packaging must be carefully employed to deliver the right message, appeal to a ...

How are the biggest brands performing in the realm of sustainable packaging? In this in-depth report, we assess the extent of ...

Janitorial and catering supplies distributor Jangro has launched a new brand identity. The company revealed its first rebrand ...

Walmart expects to fall short of its sustainability goals for 2025, attributing the outcome - including a 6% increase in ...

Berry will showcase products that combine innovative technology with endless branding possibilities, providing beauty brands ...

Branding done early is an investment. Branding done late is damage control.