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Opinion: Blue Sky City: What’s in a slogan?
Like some Calgarians, I was amazed at the city’s new slogan: Blue ... Calgary. A brand is a personality, and a personality has many facets. Saying that a new slogan or logo is “rebranding ...
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Calgary wants to be known as the Blue Sky City. But will it stick?
A new tag line for Calgary — the Blue Sky City — was unveiled Wednesday ... CEO of Tourism Calgary. A logo will come in due time, said Brad Parry, president and CEO of Calgary Economic ...