Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...

In the meantime, consumers are educating themselves about greenwashing. Like Coca-Cola, many corporations run ad campaigns that harm the environment. Having the ability to recognize the problems ...

On Tuesday morning, the ad disappeared from Coca-Cola’s YouTube channel, prompting speculation that the company had taken it down in response to the backlash. However, the ad was back online by ...

Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

She begins the video by sharing, “A new class action lawsuit was just filed against Coca-Cola for their brand Fairlife. The allegations are again for false advertising.” Kim urges ...

This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, from ...

and won several advertising awards. The same song was later commissioned for a Korean version in support of the Seoul Olympics in 1988. “What always feels new is Coca-Cola / That always ...