Inside NBCUniversal’s ‘Wicked’ Marketing Plan to Launch the Hit Film on Peacock ...
Inside NBCUniversal's 'Wicked' marketing plan to launch the hit film on Peacock — and tout Its streaming movie library ...
NBC Bay Area13 天
Comcast expands partnership with Olympics, extends media rights through 2036
The deal comes as Comcast and its NBCUniversal unit aim to use live sports to drive subscriptions to the streaming service Peacock. NBC will spend about $2.5 billion per year to carry a package of ...
Los Angeles Times13 天
Comcast signs $3-billion deal to keep Olympics on NBC through 2036
led by Peacock, a huge increase over the streaming views for the disappointing Tokyo Games, which were hampered by the COVID-19 pandemic. “This agreement with Comcast is groundbreaking because ...