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Rebecca and Karl run this charming small business in the heart of the Cotswolds, designing stationery, wedding invitations and a paper goods subscription club. The brand’s name hints towards its ...

This as-told-to essay is based on a transcribed conversation with Aiesha Rana, a 20-year-old in Kent, England, about setting up a stationery business. It has been edited for length and clarity.

Eventually, Plessner shut down her stationery business, committed full-time to Catbird and climbed the ranks at the company. In the full interview, she discussed her earliest years working at the ...