If a consumer ... to the brand’s reputation and bottom line. As soon as a brand’s leaders become aware that negative word-of-mouth about their company’s product or service is spreading ...
“Shareholder Value Is No Longer Everything, Top C.E.O.s Say.” Society for Consumer Psychology. "Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations." ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback