A B2B brand ... spreading rapidly through professional networks and industry forums. Conversely, since B2B sales typically involve multiple stakeholders and longer cycles, a strong brand ...

In today’s mobile-first, digitally driven marketplace, a single dissatisfied customer can spell big trouble for a brand. If a consumer complaint ... to the brand’s reputation and bottom ...

“Shareholder Value Is No Longer Everything, Top C.E.O.s Say.” Society for Consumer Psychology. "Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations." ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas! The rankings were determined through an analysis of the consumer participation, media ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups! The rankings were determined through an analysis of the consumer participation ...