“Shareholder Value Is No Longer Everything, Top C.E.O.s Say.” Society for Consumer Psychology. "Good Guys Can Finish First: How Brand Reputation Affects Extension Evaluations." ...

A B2B brand ... spreading rapidly through professional networks and industry forums. Conversely, since B2B sales typically involve multiple stakeholders and longer cycles, a strong brand ...

In today’s mobile-first, digitally driven marketplace, a single dissatisfied customer can spell big trouble for a brand. If a consumer complaint ... to the brand’s reputation and bottom ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

A brand?s reputation quotient score can reflect future consumer engagements, with higher scores associated with a higher likelihood to purchase a brand?s products or services, recommend the brand or ...

Rolex received the highest RepTrak score (80) among the companies examined. The brand earned the No. 1 spot thanks to its strong reputation with consumers across all seven performance areas, ...

BrandSpark President Robert Levy said brand trust is paramount at a time when shoppers are "more selective about where they ...

The value of Tesla’s brand dropped for a second straight year, according to a study carried out by research firm Brand Finance. The study factors in everything from consumer surveys and company ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas! The rankings were determined through an analysis of the consumer participation, media ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups! The rankings were determined through an analysis of the consumer participation ...