Business Insider3y
Retailers like Walmart and Instacart want to steal advertising budgets from Amazon. Here's how they're copying the e-commerce giant's tactics.
As retail margins continue to shrink and online shopping becomes the norm, retailers have big ambitions to sell advertising. But that means they have to chip into Amazon's overwhelming 77% ...
Warc2y
When Copy Complexity Can Help Ad Readership
The conventional wisdom most frequently proffered regarding copy for print advertisements has long been ... taken precedence over the issue of complexity in studies of advertising readership (Soley, ...