Frank conversations with executives touched on risk and business acumen; things marketers probably don't think about very ...

Learn how AI tools can help or impact corporate strategy. Create coherence between corporate level strategy and lines of business strategy. Who Should Attend This program is for senior-level ...

refers to how a firm positions itself within an industry in general. A generic strategy allows executives to concentrate on the core aspects of their firms' business-level strategies instead of ...

Social media has revolutionized the way businesses connect with their audiences. With billions of users across platforms like ...

Businesses that can benefit from location-level growth strategies “Any business with a physical infrastructure stands to benefit from location-level growth strategies," said Singh, emphasizing ...