A study of marketing strategies, practices and analytical methods, including a range of marketing tools, techniques and research methods. The fourth number of the course code shows the level of the ...

Because of the importance of quantitative skills to market and survey researchers, courses in mathematics, statistics, marketing, sampling theory and survey design, and computer science are extremely ...

This case-based course applies market perspectives and economic analysis to contemporary issues. The cases explore concrete situations that highlight the challenges and tradeoffs of decision-makers.

In this module, we will learn the key concepts in network analysis and the key terminology, including semantic and social networks. We will also survey common network analyses in marketing. In this ...