For the first time in its 122-year history, Crayola ... to life with color. Limited Edition retired color collection will be available in an assortment of products including crayons, markers ...

There will also be new product and collaborations announced throughout the year that feature the limited-edition unretired colors, which Crayola chose as an homage to the company’s first eight ...

The marketing boss and vice-president of The Drum Awards for Marketing Americas jury explains how the brand is on a mission ...