but taking a look at the share price tells everyone how much money damage to your reputation is costing. Share of voice is a popular metric in public relations that can also be used to assess brand ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

Brand safety refers to protecting a brand's reputation and keeping it from appearing in unsafe environments. For instance, if a company posts ads on platforms that feature inappropriate (such as ...

A B2B brand’s reputation will directly influence how ... Therefore, any kind of reputational harm can damage a B2B company’s demand gen funnel, with negative perceptions spreading rapidly ...

Incorporating cyber security into your digital marketing strategy is a proactive approach to maintaining brand integrity.

Sonos remains in the throes of the biggest controversy in its history — and it’s one of the company’s own making. Now, ...

Brand reputation management isn't just for B2C companies ... Never underestimate the power of a good review—or the damage a bad one can do. People say they tend to trust online reviews and their ...

That’s because your brand reputation is the most powerful leverage you have in business ... Online reputation management can help you build a positive reputation, repair a damaged one or maintain the ...

In today digital world reputation is everything Businesses that fail to manage their online reputation risk losing credibility customers and revenue NuancePR understands the intricate relationship bet ...