it could damage its reputation. In addition to not wanting their ads to run alongside content that promotes illegal activities or spreads misinformation, most brands don't want to monetize harmful ...

By Deborah Asantewaah SARFOIn today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

A B2B brand’s reputation will directly influence how ... Therefore, any kind of reputational harm can damage a B2B company’s demand gen funnel, with negative perceptions spreading rapidly ...

Rather than asking “how can we avoid negative publicity during a recall?,” food businesses can flip the question to “how can ...

Sonos remains in the throes of the biggest controversy in its history — and it’s one of the company’s own making. Now, ...

Intel's reputation takes ... Lake issue may have severely damaged consumer trust in the company, thus leading to people getting cold feet about purchasing brand-new Intel products.

Incorporating cyber security into your digital marketing strategy is a proactive approach to maintaining brand integrity.

Brand reputation management isn't just for B2C companies ... Never underestimate the power of a good review—or the damage a bad one can do. People say they tend to trust online reviews and their ...

An essential part of brand consistency is ensuring that the TPA's platform aligns visually and stylistically with the ...

In today digital world reputation is everything Businesses that fail to manage their online reputation risk losing credibility customers and revenue NuancePR understands the intricate relationship bet ...