To harness the full potential of data-driven marketing, you need to build a culture that embraces data at every level. This ...

This data-driven approach allows employers to offer customized support for those who are at greatest risk. Fast facts: Medical costs to treat diabetes have increased more than 35% in the last decade.

Brands in the Middle East face a unique digital marketing challenge: capturing the attention of a diverse, tech-savvy ...

The census data research workstation at IIT Kanpur offers access to published census tables and micro-level data from 1991 to ...

Do data-driven marketers have an advantage over traditional ones? Has access to more insights and information created more opportunities or complexities? Are brands equipped with the right tools ...