KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Tampa’s startup scene is growing fast, but success needs more than just new ideas. Why should Tampa startups invest in ...

Another example is KPIs (key performance indicators). Everyone in digital marketing should know that KPIs are measurable values demonstrating how effectively a company achieves key business ...

Identifying important KPIs should start with some level of measurement planning ... Jo Bell is the data and technology director at Three Whiskey a performance marketing agency that blends digital ...

Digital transformation relies on a data-driven strategy to improve decision-making, optimize operations, and enhance customer ...