KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

Sustainable marketing isn’t just about using recycled paper or cutting out plastic swag. It’s about aligning your digital presence with the same values your brand claims to stand for.

Identifying important KPIs should start with some level of measurement ... Jo Bell is the data and technology director at Three Whiskey a performance marketing agency that blends digital expertise, ...

Leading digital marketing agency JumpFly launched a new email marketing service to help businesses boost lead generation, engagement, and ...

Mining companies are turning to data to fine-tune their digital marketing. Here's how analytics is becoming a critical tool to track what’s working and guide future campaigns.